As the world of SEO has changed and evolved, one of the most important factors today for your site’s ranking has been the proper usage of the META title tag. The title tag often gets overlooked when compared with other factors like keywords in your content. However, it should be looked at as one of the most important elements for proper SEO. Remember these important rules, guidelines and considerations for the META tags and you’ll begin to see better results.

Before taking a look at these rules, it’s first important to go back to the META keywords issue for a moment. As mentioned, their usage and value has been criticized and questioned for years. Now, both Google and Yahoo! have publicly stated that they don’t even use META keywords for your webpage’s ranking. That means you shouldn’t use them either, and you should quit wasting your time with them.

The META title and description tags still remain extremely valuable however in terms of your overall SEO. For your META title, it’s the title that a browser sees when they make a search and see your page listed. It’s also of the utmost importance for making your site be seen as important for a search in the eyes of the search engines themselves.

One of the best strategies for quick ranking and results with SEO therefore is to include a few of your best keywords into your META title. This will help you get associated with those terms, and will help you target some of those terms you used to just jot down in the META keywords tag. However, you have to realize that your title needs to be kept to a minimum length. That length is generally viewed to be 65 characters or less, because more than that will get cut off and ignored.

Moving onto the META description tag for SEO purposes, it is also a fantastic spot to put some of those keywords that you used to write down in your META keywords tag. You’ll have more room to work with in your description, generally up to 160 characters. This will allow you to write a short sentence or two to describe your page and once again include a few of your targeted keywords and phrases.

As you can see, with both the META title and description tags the length of your included text is very important. Keeping them short and sweet will go a long way towards helping your SEO. Also, as mentioned, be sure to avoid keyword stuffing and instead focus on including just a few of your most important keywords on any particular page.

A decade ago it seemed that META keywords were the most important SEO factor. Then as time went on, it became gradually less important, and now it’s not used at all. That’s the way that the world of SEO works. Now, the META title and description tags have gained great importance to helping your ranking. So include them on all of your pages and use them properly to see great SEO results.

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